There are over 96 million users who actively buy things on Etsy. For you to spark, your shop needs to be easy for them to find. You can increase your shop’s visibility by using the right tools.
There are 17 of the best tools that you can use and I will tell you about five of my favorites so you can pick the best one for you.
Read on to learn more about how these powerful tools can make all the difference between success and obscurity in today’s competitive online retail market.
Frustrated with finding the right Etsy SEO tool?
You are not alone, even the strongest have struggled.
But the good news is that there are lots of great tools out there to make your life a little easier.
What are the Best Etsy SEO tools to improve your store visibility?
Here are our top Etsy SEO tools, we have included free and paid options to choose from.
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1. Erank
Best SEO tool for beginners.
eRank is an online SEO tool designed specifically for Etsy sellers that provides a range of features and analytics to help optimize your Etsy listings, increase visibility, and improve rankings. It provides you with keyword research tools, competitor analysis, tracking & analytics, and a range of other features specifically designed to help you get more traffic and sales from Etsy buyers.
eRank’s Popular FREE tools:
1. Advanced Keyword Explorer
Erank’s Keyword Explorer is a helpful tool for Etsy sellers. It helps them pick the perfect words to put on their listings. eRank looks at how many people search for each word, how much competition there is, and if people like that word. This helps sellers get more views and sales. If you are new or already an Etsy seller, this tool can help you find the right words to use!
2. Keyword tool
The Keyword Tool helps you figure out what words people are using to find products on Etsy. It looks at the top 100 listings for a particular keyword. The tool will tell you which tags sellers use, how often people search for those keywords, and what prices items cost with those keywords. This information can help you make sure your listing is seen by more people and make it better.
3. Rank Checker
Rank Checker helps you understand what other people see when they look for your shop on Etsy. It shows you the search results without any sponsored listings or special technology that changes what people see based on their interests. Remember, the search results you get from Rank Checker might be different than what you see when you look for your shop.
eRank’s popular PAID Features
1. Bulk Rank Checker
Bulk Rank Checker looks at the first two pages of Etsy’ search engine results to see if your listings show up for up to 20 different words that people might type in.
2. Competition Tracker
You can see how well other stores are doing if you put them on a list. This is not available on the free plan, but it may be worth upgrading your plan if you only sell one type of product instead of many different types.
3. Trend Buzz
Trend Buzz helps you keep up with what keywords are popular on Etsy and other marketplaces. Every day, eRank updates Trend Buzz to show the most searched terms from the previous day. They list the Top 100 words for Etsy and other online stores by the search volume.
eRank’s User Experience:
eRank’s user-friendly interface makes it easy to use, even for beginners. The dashboard is simple to navigate and offers helpful tutorials on how to get the most out of the features.
Pricing:
eRank offers 3 paid plans, ranging from $5.99 to professional level $29.99. The Free Plan has all the popular features above and can be upgraded at any time. The Pro Plan offers additional features such as Competition Tracker, Bulk Rank Checker, and Trend Buzz. The Enterprise Plan is designed for large businesses with a lot of traffic and offers even more features.
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2. EtsyHunt
Great SEO Tool for advanced sellers
EtsyHunt is a tool that helps professional sellers on Etsy stand out. It’s free, but you can pay for more features. The tool gives you helpful information about other stores, like their products and reviews. It can also help you find out what products are popular so you can start selling those items. It saves time because it does most of the work for you!
EtsyHunt’s Popular Features
1. Keyword Research Tool
Etsyhunt has a keyword research tool that can help you find the most popular words and phrases to use in your listings. This tool will give you up-to-date information on what people are searching for. You can search by product type or keyword phrase, and it will show related phrases and keyword suggestions that have been successful in the past.
2. Shop Analyzer
EtsyHunt has a tool called the Shop Analyzer that lets you see the most successful shops on Etsy. You can search for any shop and find out how many sales they have, how many reviews, and when it was created. You can also click to go directly to their shop page to get an idea of what makes them a top seller. If you click on their products, it will take you to EtsyHunt’s product research tool where you can learn more about that shop’s products.
3. Listing Optimization Tool
The Listing Optimization tool helps you understand how your listing is doing. It shows you how many views and sales it has and gives tips for SEO. You can also get an overview of your Etsy store with the same information to understand how you are doing in general.
The Follow-Up Reminder tool tells you how many reviews, what the average rating is, what rate they come in at, and who to send follow-up reminders to. Most of these tools only work on the paid plan but you can still see basic stats for free.
4. Etsy Fee Calculator
The Etsyhunt Toolkit has a really helpful fee calculator. This calculator will show you how much money you will make after all the fees are taken out. You can put in the price of your item, and add in any other costs like labor, materials, or shipping. The tool also explains why each fee is taken out of your profits so you know how to adjust your pricing if needed to attract buyers and still make good profits.
User Experience:
EtsyHunt provides a great overall experience, it’s set to be smooth and easy to understand for all user levels, new to professionals.
Pricing:
Try EtsyHunt CTA
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3. Sale Samurai
Best Tool for Keyword Research
This tool collects a lot of data from Etsy. It shows you how your competitors are doing and how they get customers and make sales. If you want to sell on Etsy, this tool is perfect for you. You can get everything you need with just a few clicks!
Sale Samurai’s popular features
1. Shop
To start using Sale Samurai, you need to connect your Etsy account. Click “Allow Access” and the data will be loaded into Sale Samurai. This data will show how many products you have if any of these products are missing tags or images, and how many people have viewed your shop. Tags and pictures help customers find your shop easily and look at product images.
2. Search
Sale Samurai’s own search engine optimization tool has two parts: a basic search for keyword tools and a single listing search. Just type in the keyword you want to look for and you can see how many people are searching for that keyword each month, what other sellers are doing to get noticed, and how much competition there is. You will also be able to see which tags the top-selling products use, plus you can add them to your favorites list.
3. Competition Tracker
The Sale Samurai Competition Tracker is a useful tool for finding shop positions and tracking the words that people use when they search for certain things. It has two sections – shops and keywords.
4. Calendar
You want to offer products that customers want and things they are excited about. The Sale Samurai calendar can help you plan ahead for upcoming holidays, both official and unofficial. This will help you make sure your products are ready to sell before the holiday arrives so that you do not miss out on any sales.
5. Chrome Extention
The Chrome extension helps you research for items to sell on Etsy. It will show the number of searches for the item each month, and how much competition there is. You can also search by word count to find longer phrases. All or some of the results can be saved so you can look at them whenever you want.
Pricing:
Sale Samurai offers a monthly subscription of $9.99 and a yearly subscription of $99.99. It’s worth the budget.
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4. EverBee
Best for Product Research
Everbee is a tool that can help Etsy sellers grow their businesses. When you type in a keyword, you can see estimated information about all of the listings that match it. The Chrome extension gives this data to you easily while you look through Etsy.
EverBee Popular Features
1. Keyword Research Tool
Everbee has a cool tool that helps you figure out how many people search for a certain keyword. The tool shows you an estimate of the number of searches, but it is not 100% accurate. Everbee uses its own ideas or information from other companies to come up with this estimate, but it can still give you a good idea about how popular a search bar for a certain keyword is.
2. Product Analytical Tool
This tool can give you estimations about a particular listing. It will tell you an estimated monthly income, but it is not necessarily accurate. The estimations are based on algorithms that try to offer the closest estimate.
This tool can be useful when deciding if it’s worth selling a product or not because it shows how many people might search for it and how much money they could make from it. You can look at these numbers before spending time manufacturing the product.
New EverBee features
EverBee just launched some new features! It’s called the EverBee Keyword Research Suite. This suite will give you insights about keywords and tags on Etsy. You can see how many times people search for certain words, as well as related keyword ideas. The Tag Analyzer feature gives you insights about all the tags of a listing in one click, which can be useful for sellers who want to research competitors before creating their product and tag ideas.
Pricing:
Everbee offers three pricing plans to meet the needs of all kinds of entrepreneurs. The Hobby Plan is free and gives you access to basic features like product listings, delivery tracking, and simple analytics. The Pro Plan is $7.99 per month, with additional features such as advanced analytics, discounts on shipping labels, and the ability to manage multiple accounts from one login. The Growth Plan is $29.99 monthly and provides even more tools to help you boost sales and grow your business quickly. Whichever plan you go with, Everbee makes it easy to start selling online at an affordable price!
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5. Koalanda
Koalanda is a new platform for people who sell things on Etsy. It has lots of helpful tools like keywords, listing editors, and shop lists. There are also a lot of data about the Etsy market. New features and tools are added regularly that you might have not noticed but which can help your business.
Koalanda’s Key Features
1. List Editor Snap Shots – Save hours of work
Koalanda’s Listing Editor lets you change the titles, keywords, and descriptions for your listings without going to the Etsy website. When you click SAVE, the changes appear in your Etsy listing right away. An extra cool feature is that it can save old versions of your listing too. Koalanda does this by taking pictures of all your active listings several times each day.
Koalanda’s Snapshots feature can save you time and energy when it comes to replacing tags for a specific holiday, event, or campaign like Black Friday, Christmas, or Valentine’s Day. Instead of manually changing the tag for multiple listings which could take hours, Snapshots lets you restore the old version with just a click.
Additionally, if you’re running experiments with your SEO, Koalanda allows you to easily revert back to the previous version of your listing if the first attempt isn’t successful.
2. Add Keywords to multiple listings
Clicking the heart icon, which can be found in various areas of our tools, will allow you to instantly add an element to either an existing list or create an entirely new one. But the best part is that you can add a keyword, Etsy shop, or listing to multiple lists in one go!
Pricing:
Koalanda offers three pricing plans: a free option with no credit card required, as well as monthly (11.99$), quarterly (9.99$), and yearly (5.99$).
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6. Alura
Alura is an intuitive, user-friendly platform designed to help businesses achieve their marketing goals with ease. It offers a range of features such as an email sender, automatic subscriber campaigns, and a full keyword search and finder that make it easy for businesses to target potential customers and maximize their online presence. With Alura, businesses can create personalized promotional emails, find high-demand keywords and track the performance of their campaigns in just a few clicks.
Alura’s Key Features
Email Sender
With this feature, you can easily create and send personalized emails to your customers.
Automatic subscriber campaigns
Create customized campaigns that get sent to your subscribers automatically.
Keyword finder tool
Easily generates a list of keywords high in demand but low in competition.
Pricing:
Alura offers three pricing tiers:
- Free plan with limited features
- Starter plan starting at $29.99 monthly ($19.99/mo if yearly)
- Professional plan starting at $49.99 monthly ($29.99/mo if yearly)
Wrapping up the tools
SEO is an essential element of any Etsy business commerce store’s success, especially for businesses like Etsy. With the power of tools like Alura and Etsyhunt, businesses can effectively increase their visibility online by creating targeted campaigns for their target audience and optimizing their content for search engines.
Start taking action today!
but wait?
Are you looking for ways to improve your Etsy SEO?
If so, you’re in luck! In this post, we will continue discussing 5 simple tips that will help jumpstart your Etsy SEO strategy.
These tips are based on our years of experience helping Etsy sellers achieve success online. So, without further ado, let’s get started!
Starting an Etsy SEO strategy can be intimidating, especially for new Etsy sellers. However, the right knowledge and tools can help make Etsy SEO much more manageable and success achievable.
here are 5 tips on how to jumpstart your Etsy SEO Strategy
1. Don’t Just Stuff Keywords
Many people think that the best way to get noticed on Etsy is by using many keywords. This is called keyword stuffing and it means you use too many keywords in your shop. But this practice can get you into trouble with Etsy.
Using keywords for SEO is different now. You don’t need a lot of them. Put one or two keywords in every 100 words of text. Don’t use too many, because that will make it harder for people to find your shop.
2. Use All 13 Tags for Each Listing
Etsy has an amazing thing called tags. Tags are like labels that help people find your shop. When you use tags, it makes it easier for customers to find you and buy from you. Don’t be scared to use them! They can be very helpful.
Use all 13 tags. All of them should be used. This will help more people find your listing. Make sure that the tags are right so people don’t get confused about what your item is.
3. Focus on Keywords at the beginning of Every Field
Unlock the secret to being easily discovered google search for: strategically place your keywords at the beginnings of sections or fields, rather than drowning in a sea of unnecessary terms. Witness the magic of increased visibility and hassle-free searches.
To achieve optimal SEO, gracefully weave in your keywords instead of burying them in lengthy text. This improves recognition by algorithms and enhances overall results. Most crucially, make it seamless and natural, so it doesn’t obstruct the flow.
4. Update Your Listings
Stay ahead in the Etsy game by frequently rejuvenating your listings. Keep in mind, the platform favors fresh content, so brushing up and revising your posts can help propel them to the top of the store’s spotlight. Seize the opportunity to make your creations shine!
Don’t let your listings gather dust! Give them a new lease on life by rejuvenating them monthly and ensuring they remain a thriving presence on the platform. When fresh details arise, make sure your post reflects the latest and greatest updates. A well-tended product listing is a key to unlocking the full potential of getting discovered on Etsy. So, breathe new life into your content and keep it in the spotlight, because relevancy matters!
5. Get inbound Links
Elevate your SEO game by embracing the power of link building – a crucial strategy to showcase your authority and forge connections in the vast digital realm. Boost your reach even more by embedding captivating inbound links within your posts. Stand out and conquer your online world!
Boost your website or Etsy store’s traffic by weaving backlinks into your content, creating a web of connections to your business from various sources. Picture engaging social media ads or blog pieces with clickable links, beckoning a wider audience to explore your store. As a bonus, this approach not only attracts more leads and sales but also establishes an esteemed brand image and grows your loyal following.
What else to consider
Dive deep into the fascinating world of SEO, where countless techniques and marketing strategies await to be discovered. We’ve scratched the surface with general tips, but the true secret to mastering Etsy SEO lies in uncharted depths – all that remains is for you to explore and conquer. The journey to SEO greatness beckons you!
1. Research New Potential Keywords
Don’t forget, that periodically shifting your keywords in sync with fluctuating demands is key for optimizing success. A seasonal focus like festivity-driven phrases can only shine during holiday periods.
2. Invest in your titles
Shockingly, the secret to skyrocketing Etsy sales lies more within the product title than in tags or descriptions. Although every aspect counts, nailing that perfect title is crucial. Contrary to popular belief, matching titles with tags isn’t necessary, and cramming all 13 recommended tags can send you into madness while harming your Etsy discoverability.
3. Don’t duplicate product tags
Avoid the pitfall of duplicating keyword tags, which squanders valuable tag potential and fails to boost your ranking. Embrace a diverse array of powerful keywords poised to elevate your SERP standing, thereby expanding your organic reach to a wider audience.
4. Curate your Keywords
Embark on a keyword quest by selecting four magical phrases! Begin with the ultimate keyword that your audience craves, like the fabled “green necklace.” Then, proceed to unveil two more keywords that may closely follow the first in search frequency. Conclude with a final keyword that may be slightly elusive but still meaningful to users. This method seed keyword mine will enthrall the SERPs and require fewer keyword enchantments for captivating search outcomes.
Summary – Don’t underestimate the power of SEO
To succeed on Etsy, it is crucial to learn how to sell on the platform and optimize your store. By implementing Etsy SEO tricks, you can increase your sales and set yourself up for long-term success. Utilizing automation tools like Export Your Store can further streamline your syncing and Etsy SEO routines, freeing up time to focus on other areas of your business.
The constantly changing market landscape can be daunting for Etsy sellers, but with the right software tools and SEO strategies, you can stay ahead of the competition. Optimizing your Etsy store may seem complicated, but with a little bit of SEO tailoring and automation, you can achieve new levels of success.